Recently, I heard an interesting presentation from Bridge Consulting that discussed communicating business strategy for breakthrough results. And, a few points they shared made me realize the importance of measuring employee perceptions around employee engagement. One driver of engagement is the ability for an employee to understand the business strategy and how their work contributes to company performance.
Yet, the challenge for many employees is their inability to focus during challenging times, competing or unclear messages and priorities, the pace of change and/or the lack of alignment among leaders. So, what does an organization do to better communicate its strategy and ultimately drive employee engagement and organizational performance?
It’s about the simple stuff – communicating clear and focused messages by setting a few key priorities. Listen to your employees, be a good communicator and not just a good talker. Get all levels of leadership involved in the messaging. Look for creative ways to connect employees to the business strategy – discovery maps, contests, opportunities for employee input/dialogue thru “jam” sessions or the use of social media resources.
How does your organization communicate its strategy? How do you engage your employees for breakthrough business results?
